Design adds value. Its true...
But don't take our word for it, Norio Ohga is the Chairman of Sony and he says the following :
"At Sony we assume all of our competitors have the same technology, price, performance and features. Design is the only thing that differentiates one product from another in the marketplace."
Thats quite inspiring isn't it?
Whats more, its no secret! Its not the holy grail or anything... its quite simple - good design adds value.
Think of what good design could do for you!
As if that wasn't exciting enough think of possibly one of the most successful and attractive companies operating today : Apple. Apple are synonymous with great design.
Imagine if you could sneak a look into Apple's cookery book and steal their recipe for success. Well we think a hefty part of that recipe would be design.
Steve Jobs, founder of Apple has this to say :
"Design is the fundamental soul of a man-made creation."
We like that idea. It's just great.
(So does Steve Jobs' bank balance I would imagine)!
