Bubble Media

It is so important that you create a good impression for your company whether it’s through newspapers and magazines, conversation, email and more importantly the World Wide Web.

Good pr can make a company and bad pr can destroy it and so it is getting the balance right. With new social media sites popping up every day and consumers claiming certain power on sites and forums, online pr companies have become more important than ever before.

To give you the low down on what bad pr can do, we found the worst online pr disasters of 2009 and how they have badly affected customers.

Fast food PR disasters

If you search for KFC, ‘KFC Cruelty’ will come up somewhere on the first page of Google. The video on this site is an expose of how chickens are slaughtered in a particularly vicious way.

Search for Dominos Pizzas and you will see somewhere on the first results page the words, ‘Disgusting Dominos People.’ The website tells of the story of two staff members who are facing criminal charges for posting a video of staff members doing uncouth things with the customer’s food.

These fast food online pr disasters has domineered the internet through the use of social media. Everyone loves a bit of conspiracy and scandal and if a bad image, video or story has gone up about your company, there is very little you can do to reduce its popularity.

However with search engine optimisation you can create a good, strong reputation and minimise the impact of bad press.

Facebook is shamefaced

A consumer blog dragged Facebook’s name through the mud when the Senior Writer, Chris Walters, wrote about the new provision which gives Facebook the right to use its customers’ content after account termination. The blog spread like wild fire, being viewed half a million times in a matter of days and was quickly spread further by other blogs and news portals.

Online Casino Catastrophe

The Gambling Federation made a huge error earlier on this year, dealing with a ‘spam’ problem.  In fact, this was a sign of a malware infection into their online casino download software.

This malware worm infected an important file in the Windows operating system, that showed a ‘Not Found’ message in Internet Explorer when users tried to access a website that was contained with the infected file i.e. making the web browser believe the sites do not exist.

Essentially it stopped users playing other competitor online casino games and had a result on revenues for affiliates.

This pr disaster could prove costly as governments, such as the UK and the US battle to stop online casino games.  This is definitely something they would have the pleasure in knowing about.

It is so important to manage your online reputation and a good way to do this is through an online pr company who specialise in online marketing.

That way your reputation online is constantly managed, with new, exciting and interesting articles constantly posted about you and your business on blog posts, news website and pr sites.

There is so much that a person can do with online pr the possibilities are endless and you and your company should invest money into the world wide web today to increase sales, traffic to your site and build your reputation both on and offline.